What is a Seller of Record in Europe?

A Seller of Record is responsible for VAT, compliance, invoicing, and consumer obligations for sales within the European Union. EuroSOR acts as the official seller for non-EU brands so they can enter Europe without forming a local company.

Do I need a European company to start selling in the EU?

No. A non-EU brand can operate in the EU without opening a BV or GmbH by using a compliant Seller of Record model. EuroSOR provides the regulatory layer while the brand continues to own the customer and pricing.

How does EuroSOR handle VAT across Europe?

EuroSOR manages VAT registrations, filings, invoice compliance, and audit support. The objective is to give one consistent VAT framework for selling across multiple EU markets.

How does EuroSOR handle VAT deferment for imports into Europe?

EuroSOR uses the Dutch Article 23 VAT deferment scheme. This allows VAT to be postponed at import and settled later through VAT returns instead of paying it at the border.

Can EuroSOR support Importer of Record requirements?

Yes. EuroSOR works with an Importer of Record partner to manage customs clearance, duty calculation, and compliant entry of goods into the EU.

What delivery timelines can brands expect?

From our Netherlands hub, EU deliveries follow standard European timelines through integrated carrier networks, providing fast access to major markets across the EU.

Who controls pricing, brand, and customer experience?

The brand controls pricing, marketing, customer relationships, and product strategy. EuroSOR manages compliance, VAT, import coordination, and fulfilment.

Does EuroSOR support both B2C and B2B shipments?

Yes. EuroSOR supports both direct-to-consumer deliveries and wholesale shipments to retailers or distributors.

Seller of Record for Commerce in Europe with 1–2 Day Delivery

Enter Europe in weeks, not years. EuroSOR becomes your EU seller of record so you can sell across Europe without taking on local entity formation or VAT registration obligations yourself, because EuroSOR becomes the taxable seller of record where required.

Built by the founders of WareIQ, a Y Combinator backed company enabling global commerce.

Backed by

Selling into Europe should be easy — but regulatory complexity slows everything down

Most brands delay EU expansion because setup is slow, expensive, and unfamiliar. Without a local seller entity, they face VAT, customs, compliance and complex vendor coordination.

Months of Setup

Forming a local entity takes months before selling can begin.

VAT & Tax Complexity

Multiple registrations and filings across markets.

Customs Bottlenecks

Duties, import VAT, and documentation slow first shipments.

Vendor Fragmentation

Brands juggle tax agents, brokers, warehouses, and carriers.

Capital Blocked in VAT

Upfront VAT payment strains cash flow before revenue starts.

No Local Seller Presence

Retailers and marketplaces often require a local seller of record.

Most businesses delay EU expansion because the setup is slow, expensive, and unfamiliar.

A single platform that handles what Europe demands.

Four connected pillars that let you sell, comply, import, and settle with one structure.

Sell

We become your EU seller of record across retail, marketplace, and wholesale channels.

Comply

VAT logic, filings coordination, EPR, packaging, safety, and documentation.

Import

HS codes, duties, valuation, import declarations, and customs workflows.

Settle

Local EUR invoicing for buyers, transparent payouts for you.

The difference EuroSOR makes

Before EuroSOR

Forming a local company takes months
VAT, customs, and compliance handled by multiple vendors
Retailers ask for a local seller you cannot provide
Marketplaces require complex tax and documentation setup
Import VAT often needs to be paid upfront, locking working capital
Fragmented logistics and unclear landed costs

With EuroSOR

Solved✓

A single seller of record for Europe
Unified VAT and customs coordination
Compliant invoices issued locally in EUR
VAT on imports can be accounted for later through approved EU deferment mechanisms
Faster approvals from retailers and marketplaces
Clarity on duties, compliance, and settlements from day one

Three simple steps to start selling in Europe.

Step 1: Share your catalog

We evaluate compliance requirements and onboard your business.

Step 2: We act as your European seller of record

We handle VAT, customs, and invoicing while you manage product and supply.

Step 3: Start selling across Europe

Sell to retailers, distributors, marketplaces, and direct customers with full compliance.

Pan-EU 1-2 Day Delivery from a Central EU Fulfilment Hub

Our centrally located EU fulfilment centre provides consistent 1-2 day delivery across major European markets for both B2B and D2C shipments.

Illustrative transit-time coverage map for EuroSOR pan-EU delivery

Expand into Europe with speed, clarity, and compliance.

Sell Faster

Launch across Europe without waiting for entity formation or tax infrastructure.

Reduce Regulatory Overhead

We handle VAT, customs, compliance, and invoicing so you can focus on sales.

Unlock Cash Flow

EuroSOR helps you access VAT deferment mechanisms that allow import VAT to be settled later instead of upfront.

Optimised Logistics Costs

Benefit from EuroSOR's preferred 3PL network with enterprise grade commercials.

The complete Seller of Record stack.

SoR Layer

EU seller of record, retailer and marketplace contracting.

Tax and VAT Engine

VAT setup, coordinated filings, rules based VAT logic, along with VAT deferment options.

Customs and Compliance Desk

Duties, HS codes, import documentation, product compliance.

Billing and Settlements Hub

Local EUR invoicing and consolidated payouts.

EPR and Packaging Compliance

Waste registration, category requirements, documentation.

Logistics Connectors

Use EuroSOR's preferred 3PL network with enterprise grade commercials.

How companies apply EuroSOR.

Case 1

Retail Entry

A brand uses EuroSOR as seller of record to supply EU retail chains.

Case 2

EU Webshop Launch

A D2C brand sells to customers across Europe without forming an entity.

Case 3

Marketplace Expansion

A seller expands across Amazon EU, Bol, and other marketplaces using one SoR structure.

Case 4

Export Manufacturer

An OEM supplies European distributors with compliant invoices and returns structure.

Frequently Asked Questions

Common questions about entering Europe with EuroSOR's Seller of Record model.

Have more questions? Let's discuss your specific needs.

Resources

Deep dives and operator perspectives on entering Europe with a Seller of Record model.

Insight

Why Seller of Record is the missing piece in EU expansion

Understanding the structural advantages of SoR over traditional entity formation.

By Harsh Vaidya, CEO, EuroSOR (Founder, WareIQ)

Playbook

Designing VAT, customs, and cash flow for Europe from day one

A strategic guide to optimizing working capital and compliance flows.

By Harsh Vaidya, CEO, EuroSOR (Founder, WareIQ)

Case Study

How EuroSOR abstracts EU compliance for brands, exporters, and marketplaces

Real-world examples of simplified cross-border operations.

By Harsh Vaidya, CEO, EuroSOR (Founder, WareIQ)

Enquiry Form

Enquiry Form

Product Brief Form

Seller of Record for Commerce in Europe with 1–2 Day Delivery

Selling into Europe should be easy — but regulatory complexity slows everything down

Months of Setup

VAT & Tax Complexity

Customs Bottlenecks

Vendor Fragmentation

Capital Blocked in VAT

No Local Seller Presence

A single platform that handles what Europe demands.

Sell

Comply

Import

Settle

The difference EuroSOR makes

Before EuroSOR

With EuroSOR

Three simple steps to start selling in Europe.

Step 1: Share your catalog

Step 2: We act as your European seller of record

Step 3: Start selling across Europe

Pan-EU 1-2 Day Delivery from a Central EU Fulfilment Hub

Expand into Europe with speed, clarity, and compliance.

Sell Faster

Reduce Regulatory Overhead

Unlock Cash Flow

Optimised Logistics Costs

The complete Seller of Record stack.

SoR Layer

Tax and VAT Engine

Customs and Compliance Desk

Billing and Settlements Hub

EPR and Packaging Compliance

Logistics Connectors

How companies apply EuroSOR.

Retail Entry

EU Webshop Launch

Marketplace Expansion

Export Manufacturer

Frequently Asked Questions

What is a Seller of Record in Europe?

Do I need a European company to start selling in the EU?

How does EuroSOR handle VAT across Europe?

How does EuroSOR handle VAT deferment for imports into Europe?

Can EuroSOR support Importer of Record requirements?

What delivery timelines can brands expect?

Who controls pricing, brand, and customer experience?

Does EuroSOR support both B2C and B2B shipments?

Resources

Why Seller of Record is the missing piece in EU expansion

Designing VAT, customs, and cash flow for Europe from day one

How EuroSOR abstracts EU compliance for brands, exporters, and marketplaces