What is a Seller of Record in Europe?

A Seller of Record is responsible for VAT, compliance, invoicing, and consumer obligations for sales within the European Union. EuroSOR acts as the official seller for non-EU brands so they can enter Europe without forming a local company.

Do I need a European company to start selling in the EU?

No. A non-EU brand can operate in the EU without opening a BV or GmbH by using a compliant Seller of Record model. EuroSOR provides the regulatory layer while the brand continues to own the customer and pricing.

How does EuroSOR handle VAT across Europe?

EuroSOR manages VAT registrations, filings, invoice compliance, and audit support. The objective is to give one consistent VAT framework for selling across multiple EU markets.

How does EuroSOR handle VAT deferment for imports into Europe?

EuroSOR uses the Dutch Article 23 VAT deferment scheme. This allows VAT to be postponed at import and settled later through VAT returns instead of paying it at the border.

Can EuroSOR support Importer of Record requirements?

Yes. EuroSOR works with an Importer of Record partner to manage customs clearance, duty calculation, and compliant entry of goods into the EU.

What delivery timelines can brands expect?

From our Netherlands hub, EU deliveries follow standard European timelines through integrated carrier networks, providing fast access to major markets across the EU.

Who controls pricing, brand, and customer experience?

The brand controls pricing, marketing, customer relationships, and product strategy. EuroSOR manages compliance, VAT, import coordination, and fulfilment.

Does EuroSOR support both B2C and B2B shipments?

Yes. EuroSOR supports both direct-to-consumer deliveries and wholesale shipments to retailers or distributors.

EU Market Readiness Assessment

EU market readiness assessment for brands already shipping to Europe. Six questions. Two minutes. A clear read on whether your EU demand is ready for a local structure and what is holding you back if not. Built for brands that are already getting EU orders and starting to feel the friction of the wrong setup — not for brands still deciding whether to enter Europe.

Free diagnostic

Is Your Brand Ready to Go Local in Europe?

Question 1 of 6 Step 1 of 6

Frequently asked questions

Do I need an EU entity to sell products in Europe?

Not necessarily — but you need a named economic operator responsible for your products in the EU market. This can be a registered entity you own, or a seller of record like EuroSOR that acts as the EU seller on your behalf. The relevant obligation comes from GPSR (General Product Safety Regulation), customs rules, and VAT law. Selling informally without either structure is the exposure most growing brands are sitting on without realising it.

What is the minimum order volume to justify EU fulfillment?

The rough threshold where local EU fulfillment starts to pay for itself is around 50 to 75 orders per month. Below that, the per-unit economics of a local 3PL generally do not beat international courier rates. Above it, the combination of lower per-order cost, faster delivery, and higher repeat purchase rates typically makes the switch clearly positive. The EU Shipping Cost Calculator on this site gives you the numbers for your specific origin and order profile.

Do I need a seller of record if I already ship to Europe?

If you are shipping cross-border from your home market — whether from India, the US, the UK, or elsewhere — and EU customers are placing orders on your website, you are already acting as an importer for each transaction. A seller of record like EuroSOR takes on that legal role formally: it becomes the EU seller of record, handles VAT registration and filing, acts as the GPSR responsible person, and issues compliant EU invoices. The practical difference is that your current setup creates deferred liability. A seller of record structure eliminates it.

What is the difference between EU VAT registration and a seller of record?

VAT registration gives you a number to file returns in one EU country. A seller of record is a broader structure: EuroSOR becomes the named seller for EU transactions, which covers VAT across all relevant EU markets via OSS, handles customs and import responsibilities, provides GPSR responsible person designation, and issues compliant invoices to EU buyers. VAT registration alone does not solve your GPSR exposure, your customs classification responsibilities, or your invoicing compliance. A seller of record solves all of them under one structure.